The Education Market Analysis platform offers two tiers of access:
Market Insights
Market Expert
Both subscriptions provide comprehensive coverage of the global education market, including developments, reports, and frameworks. However, Market Expert subscribers have access to additional datasets, organization-level intelligence, and advanced data tools.
What’s Included in Both Market Insights and Market Expert
All users can access the Frameworks section, which includes:
Industry Taxonomies – A structured view of the education ecosystem, organized by:
Sectors (e.g., K–12, Post-secondary, Workforce)
Sub-sectors (20 areas across the industry)
Clusters (the most granular segmentation level)
Geographic Frameworks – to explore data by region, country, or territory.
Topic Pages
Clicking on any taxonomy item (e.g., College Search and Guidance) opens a Topic Page showing:
The platform’s definition of that market segment.
A live data feed of relevant content tagged to that topic.
Filters for data type (charts, briefings, reports) and keywords to refine your search.
Market Insights Subscription
The Market Insights subscription focuses on market activity, intelligence, and research content for the global education sector.
1. Insights Feed
Adjust your Feed for the relevant Industry and/or Topic to receive real-time updates on resources throughout the platform:
You can further personalize your experience by adding Topic Pages to your Feed. This allows you to receive updates and insights on your selected topics directly in your feed. To do this:
Click on the Market Insights menu item.
Enable Topic Focus to start selecting your preferred topics.
Add your Topics
HolonIQ offers a wide range of topics beyond the main taxonomy. In addition to sector-specific topics like Recruitment and Admissions, you can explore broader themes such as Artificial Intelligence in Education or Proprietary Online Education Models. Or even regional elements by simply typing in your Territory or City name.
This feature ensures that you stay updated on the topics that matter most to you, directly from your Feed.
2. Market Maps
View Market Maps that visualize the organizations operating within each market segment.
Market Insights subscribers can access the List View of Market Maps, showing the organizations included in a segment.
However, to view detailed organization profiles, you’ll need a Market Expert subscription (see below).
3. Indexes of Market Data and Reports
Market Insights includes access to all indexes:
Market Maps
Charts
Briefings – weekly, monthly, and quarterly updates summarizing market trends.
Reports – both third-party and HolonIQ reports, filterable by topic or geography.
All indexed content is tagged by topic, allowing seamless navigation across the platform.
Market Expert Subscription
The Market Expert subscription includes everything in Market Insights, plus additional datasets and access to advanced analytics tools.
1. Developments Dataset
Provides real-time coverage of market developments and activities.
Apply filters by:
Topic (taxonomy-based)
Region
Category/Subcategory (e.g., partnerships, policies)
Save filtered views to your dashboard for automatic updates.
Pre-built filters to identify specific types of developments:
Partnerships
Initiatives
Policies
Products
Grants
Post-Secondary Education
2. Organization Dataset
Explore detailed organization and university profiles, including related activities, funding, and market positioning.
Create custom organization lists by:
Filtering by sector, segment, or region.
Adding specific institutions manually.
Track updates and developments for all entities on your lists.
🔍 Market Expert subscribers can dive deeper into Market Maps, exploring each organization’s detailed profile and related data.
3. Funding Dataset
Access data on funding and deal activity across the global education market.
Filter by:
Funding type (e.g., private investment, grants)
Region
Market segment
Build custom funding lists to monitor relevant investment activity.
4. Data Studio
Market Expert subscribers can use Data Studio to:
Combine data from Developments, Organizations, and Funding datasets.
Create visualizations (e.g., funding trends by segment or geography).
View and export all data in table format (CSV) for external analysis.
Summary of Key Differences
Feature | Market Insights | Market Expert |
Frameworks (Taxonomies & Geography) | ✅ | ✅ |
Market Developments Dataset | ❌ | ✅ |
Market Maps | ✅ | ✅ |
Market Maps (Detailed Organization Profiles) | ❌ | ✅ |
Market Maps Deep Dive (org-level data) | ❌ | ✅ |
Market Maps CSV Export via Data Studio | ❌ | ✅ |
Charts, Briefings & Reports Indexes | ✅ | ✅ |
Organization Dataset | ❌ | ✅ |
Funding Dataset | ❌ | ✅ |
Data Studio (Visualizations & CSV Export) | ❌ | ✅ |
Dashboard Customization | ✅ | ✅ |