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Understanding the Differences Between Market Insights and Market Expert Subscriptions

This article explains the key differences between Market Insights and Market Expert subscriptions in the Education Market Analysis platform.

Updated this week

The Education Market Analysis platform offers two tiers of access:

  • Market Insights

  • Market Expert

Both subscriptions provide comprehensive coverage of the global education market, including developments, reports, and frameworks. However, Market Expert subscribers have access to additional datasets, organization-level intelligence, and advanced data tools.


What’s Included in Both Market Insights and Market Expert

All users can access the Frameworks section, which includes:

  • Industry Taxonomies – A structured view of the education ecosystem, organized by:

    • Sectors (e.g., K–12, Post-secondary, Workforce)

    • Sub-sectors (20 areas across the industry)

    • Clusters (the most granular segmentation level)

  • Geographic Frameworks – to explore data by region, country, or territory.

Topic Pages

Clicking on any taxonomy item (e.g., College Search and Guidance) opens a Topic Page showing:

  • The platform’s definition of that market segment.

  • A live data feed of relevant content tagged to that topic.

  • Filters for data type (charts, briefings, reports) and keywords to refine your search.


Market Insights Subscription

The Market Insights subscription focuses on market activity, intelligence, and research content for the global education sector.

1. Developments Dataset

  • Provides real-time coverage of market developments and activities.

  • Apply filters by:

    • Topic (taxonomy-based)

    • Region

    • Category/Subcategory (e.g., partnerships, policies)

  • Save filtered views to your dashboard for automatic updates.

2. Market Maps

  • View Market Maps that visualize the organizations operating within each market segment.

  • Market Insights subscribers can access the List View of Market Maps, showing the organizations included in a segment.

  • However, to view detailed organization profiles, you’ll need a Market Expert subscription (see below).

3. Indexes of Market Data and Reports

Market Insights includes access to all indexes:

  • Market Maps

  • Charts

  • Briefings – weekly, monthly, and quarterly updates summarizing market trends.

  • Reports – both third-party and HolonIQ reports, filterable by topic or geography.

All indexed content is tagged by topic, allowing seamless navigation across the platform.


Market Expert Subscription

The Market Expert subscription includes everything in Market Insights, plus additional datasets and access to advanced analytics tools.

1. Organization Dataset

  • Explore detailed organization and university profiles, including related activities, funding, and market positioning.

  • Create custom organization lists by:

    • Filtering by sector, segment, or region.

    • Adding specific institutions manually.

  • Track updates and developments for all entities on your lists.

🔍 Market Expert subscribers can dive deeper into Market Maps, exploring each organization’s detailed profile and related data.

2. Funding Dataset

  • Access data on funding and deal activity across the global education market.

  • Filter by:

    • Funding type (e.g., private investment, grants)

    • Region

    • Market segment

  • Build custom funding lists to monitor relevant investment activity.

3. Data Studio

Market Expert subscribers can use Data Studio to:

  • Combine data from Developments, Organizations, and Funding datasets.

  • Create visualizations (e.g., funding trends by segment or geography).

  • View and export all data in table format (CSV) for external analysis.


Summary of Key Differences

Feature

Market Insights

Market Expert

Frameworks (Taxonomies & Geography)

Market Developments Dataset

Market Maps

Market Maps (Detailed Organization Profiles)

Market Maps Deep Dive (org-level data)

Market Maps CSV Export via Data Studio

Charts, Briefings & Reports Indexes

Organization Dataset

Funding Dataset

Data Studio (Visualizations & CSV Export)

Dashboard Customization

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