HolonIQ, QS Analytics Platform, brings together curated, real-time intelligence to help institutions and organizations make informed, strategic decisions. At the heart of the platform are four interconnected pillars that provide a comprehensive view of global education markets:

Innovation & Education Market Insights
Labor Market Intelligence & Skills
Institutional Performance
Student Recruitment & Global Student Flows

This article focuses on the Education Market Insights & Expert area — where users can monitor global market developments, understand macro-level trends, and evaluate emerging opportunities using QS' structured market taxonomies and real-time datasets.

Understanding the Four Strategic Pillars

While each data set offers standalone value, the true strategic power of the platform emerges when users connect multiple data sets together. This allows institutions to move from isolated analysis to an interconnected market view.

1. Innovation & Education Market Insights

Macro-level intelligence covering:

Global education market trends
Market performance indicators
Regional dynamics and policy developments
Segment-specific insights (e.g., micro-credentials, language learning, upskilling, etc.)

This is designed to help users scan the horizon and understand how changing market forces may affect future decisions.

2. Labor Market Intelligence & Skills

Insights on:

Shifting workforce demand
Emerging and declining jobs
In-demand skills
Career pathways across industries

With education and employment increasingly interconnected, these datasets support curriculum development, partnership design, and long-term planning.

3. Institutional Performance

Comprehensive analytics supporting universities and governments, including:

World University Rankings
Academic and Employer Reputation
Subject Rankings
Sustainability Rankings (GE)
Regional Rankings

These datasets support benchmarking, strategic positioning, and competitive analysis.

4. Student Recruitment

Real-time visibility into:

International student flows
Origin–destination patterns
Subject and destination preferences
Best Student Cities
Policy changes impacting student mobility

This data helps institutions plan and adapt recruitment strategies.

Market Taxonomies: The Foundation

All market insights are structured using QS’ Education Market Taxonomies, ensuring consistency, searchability, and relevance.

How the Taxonomies Work

The education taxonomy is arranged like a lifecycle and includes:

Early Childhood
K–12
Post-Secondary
Workforce Training & Development

Each category includes:

Sectors (e.g., Post-Secondary Education)
Sub-sectors (e.g., Post-Secondary Access, Courseware & Immersive Learning, Research Tools)
Clusters (e.g., Admissions, EdTech providers, Language learning, Credentialing, Financing solutions)

With 20+ sub-sectors and 100+ clusters, all organizations and market developments are consistently tagged, making it easy to locate relevant intelligence.

Why This Matters

The taxonomy allows users to:

Search by market segment
Search by geography
Combine both for highly targeted insights

For example: “Show me all post-secondary access companies operating in India.”

Dashboards: Your Personalized Market Monitoring Hub

Dashboards simplify daily or weekly workflows by bringing together the data users care about most.

Types of Dashboards

Team Dashboards (shared across a workspace)
Personal Dashboards (private to the user)
QS Curated Dashboards (available to all subscribers)

Dashboards can include:

Policy developments
New market partnerships
Student flows
Emerging EdTech players
Institutional announcements
Research and reports
Real-time intelligence on any chosen country, topic, or organization

Example: “Higher Education in South Korea” Dashboard

A user may include:

AI-related partnerships
Policy changes (e.g., AI ethics initiatives, language policy)
EdTech companies operating in Korea
Global student flows into/out of Korea
Market developments from potential partner institutions

Dashboards update in real time, ensuring users stay on top of fast-moving developments.

Using Dashboards to Monitor Peers or Potential Partners

Dashboards can be configured to track:

Aspirational peers
Competitors
Prospective partner universities
Technology companies
Education providers

Example insights:

New academic programs
International expansions
Partnerships with technology companies
Research initiatives
Innovation launches

This helps institutions understand their landscape and identify where opportunities or risks may exist.

Bringing It All Together

The Education Market Insights & Expert area enables users to:

Understand global trends
Monitor market shifts in real time
Navigate policy landscapes
Identify emerging partners
Evaluate risks and opportunities
Connect insights across all four pillars of the IQ Platform

By combining structured taxonomies, curated intelligence, real-time data, and customizable dashboards, the platform becomes a strategy engine that helps institutions make faster, better-informed decisions.