Use cases for knowing destinations of student flows
identifying the competitors for your most important sources of international students
identifying where the students have moved in case of sources with a declining number of students
identifying the locations/ cities of potential partners that local students would be interested in for international exchanges
1. Start with the Filters
Across all Global Student Flows reports, three dropdowns control the analysis:
Source location / Source territory – Where students originate
Destination territory – Where students are studying
Time period – The timeframe you want to analyse
To identify top Destination markets, the first step is to select a specific source in the Source Territory dropdown.
2. Use the Reports to find top destinations for Global Student Flows
Select one of the Destination Location Reports
Select a specific location in the Source filter
Index - Destination Location
With a Source selected, open the Index - Destination Location report. This report ranks source locations by the number of students from the selected source over the chosen time period.
For example, if you select Canada as the source and last five years as the time period, the index shows which countries Canadian students chose, ordered from highest to lowest volume.
Drill down by country or region
The Index report allows you to change the destination granularity to answer different questions:
Country level: Identify which countries are the largest destination markets
Regional level: View an entire region (for example, East Asia and Pacific) to understand which countries within that region most students choose
Analyse data with Charts
To understand how the choices for destination markets are changing, switch to the Charts report.
Silhouette - Destination Location
The Silhouette - Destination Location report shows how student flows to selected Destination locations trend over time for the chosen Source. You can:
Compare multiple destination markets at once
Adjust the time period (for example, from the last three years to the last five years)
Narrow the view to a single country to see one clear trend line
Flat map - Destination Location
Globe - Destination Location:
Use the Flat map/ Globe - Destination Location reports to visualise student flows geographically, showing where students from a selected source are going.
Zoom in to see the breakdown of students by location.
