1. Academic vs Employer Reputation
Academic Reputation
Reflects how an institution is perceived globally for research, knowledge creation, and societal impact.
Influenced by:
Research strengths
Thought leadership
Student outcomes
Partnerships and societal contributions
Employer Reputation
Reflects how an institution is perceived by employers in producing graduates and providing industry knowledge.
Influenced by:
Graduate quality
Industry partnerships
Sector relevance
2. Platform Orientation
Access academic and employer reputation on the Home screen or the Left-Hand Menu.
The platform allows deep research into:
Reputation
Rankings
Student recruitment and flows
Labor market insights and future skills
AI, innovation, and micro-credentials
3. Viewing Academic Reputation
Select an institution or peers.
View benchmarks across global and geographic peers.
Change benchmark period to analyse trends over one year, five years, or longer.
Key Observations
Top institutions maintain strong brand recall; mid-tier institutions can significantly shape perception.
Reputation varies between domestic and international audiences.
4. Employer Reputation
Offers insights into graduate quality, industry engagement, and sector recognition.
May diverge from academic reputation trends.
Enables prioritisation of engagement and branding strategies with employers.
5. Understanding Methodology
Academic nominations collected annually from ~150,000 academics worldwide.
Rankings data derived from trailing five-year period, using the most recent response for each academic.
Domestic vs international nominations are weighted and displayed separately.
Platform provides an AI help bot for step-by-step methodology guidance.
6. Subject and Regional Perspectives
Subject Perspective
Examine academic nominations by subject area to identify strengths and areas for improvement.
Compare institution performance against peers.
Identify disciplines driving international recognition.
Regional Perspective
Map nominations by country or region.
Identify areas of strong and weak perception.
Align international engagement strategy with observed perception patterns.
7. Benchmarking and Peer Analysis
Compare performance across subgroups or peer institutions.
Analyse interquartile range, minimum, maximum, and median nominations.
Examine common nominations with leading institutions for competitive insight or partnership opportunities.
8. Building Dashboards
Add widgets to custom dashboards for sharing with faculty, leadership, or other stakeholders.
Export as image or PDF for presentations.
Compare academic and employer reputation trends side by side.
9. Using Rankings Data
Academic reputation contributes 30% and employer reputation 15% to World University Rankings.
Use movement and percentile views to track changes over time.
Compare your institution to peers to understand unique trends or contextual patterns.