Market Maps are a powerful way to segment organizations using different criteria, such as geography, size or business model.
Each Organization List has a tab titled 'Market Map'. Market Maps allow you to visually organize a list of organizations using preset categorizations such as region, market segment, or financial metrics. Or your own custom categories based on your use case.
Creating Your Own List and Custom Market Map
After you've created a List of organizations, click on the 'Market Map' tab of your List. You will be defaulted to a regional breakout of the organizations but go ahead and and apply your own shapes. Check out the video below walking you through that process.
Depending on you subscription type, you also have the option to bring any list into our Studio where you can download the table view of org profile details as a CSV. Be sure to check out our help assets on Studio to walk you through more examples/use cases within the Studio tool
You can create your own market segments from any existing Organization List on the platform or any List that you create in your team Workspace. This means that you can segment any list of organization into categories that are meaningful to you and your team.
HolonIQ Pre-Built Market Maps
HolonIQ's pre-built Market Maps can be found in the Market Maps tab of the Market Insights menu section, or directly in the List tool. The market map tab allows you to view/segment the list of organizations by Sector, Region, Business Model, Revenue estimate, Employee size or Funding amount.
Users can also apply a Sub-Category to apply an additional view/layer of segment. Perhaps you are focused on organizations in a particular region but also of a specific size, you can apply both categorizations with Market Maps.
Users can also can export any market segment in a Market Map into it's own new list. This would be best way to break out a large list of organizations to smaller cohorts based on your particular metrics.