Education Industry and Category Definitions

Understanding HolonIQ's Global Education Taxonomy


Pre K - Companies in the Pre-K sector include those which develop products, services, games and software systems for the purpose of learning, specifically aimed at children between the ages of zero and six years old, and which are delivered direct-to-consumer. Examples include digital storybooks and numeracy games, play-based learning apps, parenting support tools. Also included are companies that support Pre-K educational organizations, such as childcare centers, through digital products and services such as digital curriculum and education resources, technology or management systems.


K12 - Companies in the K-12 sector provide online education programs to individuals between the ages of 11-18, and to schools in areas such as maths, language and literacy, and STEAM learning. Online tutoring, test preparation, language learning models are also included, as are software platforms such as learning management systems (LMS), student information systems (SIS), social learning platforms, exam software and digital curriculum aimed at schools and school age learners.


Higher Education - Companies in the Higher Education sector include those which offer accredited degree programs through digital delivery, as well as companies that deliver digital services to higher education institutions and students through the learner lifecycle, such as university discovery, matching and enrollment platforms, learning support applications for research, writing and examinations through to digital, adaptive and immersive learning content. Learning environments and digital teaching/learning tools, student institutional management systems and higher education online enablement companies are also included in this sector.


Workforce - Companies in the Workforce sector include those which deliver digital education and training in vocational and professional contexts, e-learning platforms, online testing and exam preparation for professional certifications. The workforce sector also includes digital skills assessment and upskilling in areas such as technology, compliance, finance, health and other topics directly related to, or required for career outcomes. Companies in this sector also include online managed training services, and technology companies delivering simulation training for vocations and professions.

Sub Sectors

HolonIQ has identified 11 Sub Sectors within Education.

  • Advanced Technology

  • Digital Content

  • International Education

  • Language Learning

  • Management Systems

  • Online Learning

  • STEAM (Science, Technology, Engineering, Arts, Math)

  • Testing

  • Tutoring

  • Workforce

Each Sub Sector may include companies operating across Pre-K, K12, Higher Education and Workforce Sectors.


HolonIQ has segmented Education into 50 Clusters of innovation to provide a common structure and language for identifying, tracking and making sense of the complexity and volume of innovation happening in education. More information and definitions for each of the 50 Clusters can be found at: Global Learning Landscape.

Cluster & Sub Sector Mapping

The table below provides a mapping of the 11 Sub Sectors against HolonIQ's 50 Clusters in the Global Learning Landscape.

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