Market Mapping
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      3. Market Mapping

      Build your own market maps

      Market Maps are a powerful way to segment organizations using different criteria, such as geography, size or business model.

      Each Organization List has a tab titled 'Market Map.' Market Maps allow you to visually organize a market into sub-groups of similarity. Use HolonIQ's pre-built Market Maps or create your own categories.

      'One-Click' Market Maps

      HolonIQ's pre-built 'one click' Market Maps allow you to view every organization List by Sector, Region, Business Model, Revenue estimate, Employee size or Funding amount.

       

      Create Custom Market Maps

      You can create your own market segments from any existing Organization List on the platform or any List that you create in your team Workspace. This means that you can segment any list of organization into categories that are meaningful to you and your team.